Medical Website Design

Medical Website Branding and Design

Does your website stand out from the competition?

The way that your website looks and feels is all about your practice's branding and design. Branding is an integral part of any successful website design.

Good branding means designing something that stands out from a sea of competitors. For your new website, it means creating a functional design that's not only beautiful, but functional and one of a kind.

Paid Search for Medical Lead-Gen

Are you capturing high intent leads?

Brand awareness and being seen when a high intent lead is looking for your services is a key driver of additional revenue and patient volume.

A fundamental part of why PPC is so successful for so many doctors is our use of landing pages and optimizing for conversions. Landing pages involve creating a custom page for use in paid search and social media advertising campaigns.

These landing pages keep potential patients from getting distracted on other pages of your website and are very deliberately designed to increase conversions (in this case, form fills). These targeted pages usually include an engagement object, usually in the form of a self-test,  to keep the user's attention before capturing their contact information in a quick and concise way.

SEO for Medical Websites

Can patients find your website online?

What's the point of having an award winning website design if it's not going to be found in search engines? SEO (known as search engine optimization) uses on-page, off-page, and Local SEO tactics to help increase rankings and ensure you are at the top of search results.

On-page optimization for a physicians website refers to making sure the technical aspects of your website are in order, and optimizing the content and meta data around the patient search queries related to the services and geographic area your business serves.

Local SEO is another crucial component, are the directory citations and business profiles in map results on search engines. Winning in the map pack is one of the top ways a local area medical provider can drive traffic and increase patient bookings.

Medical Content Marketing

Are you providing helpful information?

At its core, content marketing is about creating content, though the focus is typically on web copy and blogs. Content should be educational and informational and something that patients can understand, no matter what level of schooling they've completed.

FAQ style content is the easiest way to achieve this, with the goal being content that answers questions like: Am I candidate for X surgery? How much does Y procedure cost? What is the difference between A and B service? Within the content, these questions, at the very minimum should be answered in full to avoid patients feeling like they've been duped or taken advantage of in any way.

Besides creating website copy, blogs are another excellent way to support your website. Blogs are not only a great way to answer questions, but they are also a fantastic way to consistently add high-quality content to your website.

This is the kind of activity that Google takes notice of. If your practice is consistently creating high-quality content in the form of blogs, it can help with rankings.

It can also help these blogs posts potentially rank on their own if they are answering something that Google considers to be highly-authoritative. The more authoritative content a website produces, the more authoritative that practice starts to look to Google over time.

Engagement Objects for a Medical Website

Are patients interacting with your website?

Do you want a website that outperforms the competition? One way to stand out is by creating a website that features educational engagement objects for your patients.

Engagement objects are things like self-tests or symptom simulators that invite visitors to interact with your website and learn in the process. Self evaluation tests both educate users, and act as a funnel to collect information about the potential patient so practices can contact them and begin their consultation process.

Other important engagement objects your website should have include CTAs like online scheduling and click to call. Engaging with a practice should always be as easy as possible, whether the user is on mobile or desktop. Concise call to actions make it simple for a patient to reach out to the practice the moment they decide to. Medical websites also benefit from videos that show a more personal side of a practice and email collection to bolster existing email marketing efforts.

Reputation Management for Physicians

Do you show testimonials on your website?

Social proof is a powerful force when it comes to attracting new patients. Many patients determine a first impression of your practice before they even step foot in the door, so collecting and displaying reviews has never been more important.

Software for online reputation management and engaging in review response have become valuable tools, and almost all reconstructive cosmetic surgery practices are now utilizing these both on their website and in their overall digital marketing strategy.

Online Appointments and Healthcare Lead Management

Can a patient book an appointment on your website?

Once your practice has potential new leads, do you have a way to collect lead information? With tools like MDprospects and Appointec it's never been easier. Patients want the ability to schedule appointments on their time, and with real time appointment scheduling, you can reduce the chance of double booking.

MDprospects gives you the option to schedule directly through a simple-to-use form that feeds into your database of leads. MDprospects also gives you the greatest control over leads from consult to surgery, allowing you to continue keeping your leads warm and eventually turn them into patients.

Appointec takes scheduling one step further by offering an easy and convenient way for patients to schedule appointments. Appointec integrates with your practice management system, allowing your patients to see real-time appointment availability and the convenience of booking appointments when it's most convenient for them.