Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results

Posted on December 16, 2024

Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]

Three Client Projects Win Web Design Awards at the 41st Healthcare Advertising Awards Show

Posted on June 3, 2024

Glacial Multimedia was recently announced as having multiple award winners at the 41st Annual Healthcare Ad Awards show. We are thrilled and honored to have recently won awards for three of our web designs. These awards are a true testament to the exceptional quality and craftsmanship that our agency brings to every project. We take […]

The Ten ‘Must-Haves’ For An Excellent LASIK Website [2024]

Posted on January 9, 2024

With over twenty years of experience in ophthalmology marketing, we have seen and created our fair share of LASIK websites. We’ve watched three worlds develop and advance: the fields of ophthalmology, digital marketing, and web development, and as a company have worked hard to be at the forefront of all three. How do these fields […]

21 Healthcare Website Design Examples, Tips & Techniques

Posted on May 29, 2023

Healthcare website design is critical for medical organizations looking to compete in today’s digital landscape. For doctors and providers of all types, your website design allows you to better communicate your services, increase visibility online, and turn more visitors into patients. This requires combining attractive visuals, user-friendly interfaces, and valuable content like media and informative […]

Healthcare Website Design - Best Practice Examples

12 ‘Must-Have’ Web Design Elements for Bariatric Websites

Posted on April 5, 2023

Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]

12 Must-Have Parts of an Orthopedic Website Design

Posted on March 29, 2023

Does your orthopedic practice need more leads? Did your biggest competitor just launch a brand new custom website and rebranding campaign? Are you a new orthopedic surgeon just getting your practice started? In today’s mobile-first, highly competitive digital age; having a great website design that features modern design components is key to ensuring your website […]

Is Your Medical Website Optimized? 11 Proven Strategies for Fine-tuning Its Performance

Posted on February 7, 2023

The digital medical marketing field is constantly evolving, and it’s important for healthcare websites to keep up with the latest trends and strategies in order to stay competitive and attract patients. Here are some proven strategies for optimizing the online performance of your practice’s website this year: 1. Conduct Thorough Keyword Research By understanding the […]

Beauty is in the Eye of the Beholder: Showcasing Skin and Cancer’s Website

Posted on August 22, 2022

Glacial is proud to partner with Skin and Cancer Institute to help them update their existing dermatology website design. Incorporating a number of these great features ensures that users enjoy seamless access to valuable and up-to-date information. Keep reading to learn about a few of the unique and essential elements that helped take their site […]