4 Tips To Make a Good First Impression Using Patient Testimonials

Posted on July 14, 2022

Do you want to improve potential patients’ digital first impression of your clinic? Testimonials can be invaluable in creating an excellent first impression, gaining prospective patients, and cultivating a positive digital presence.  Follow these tips to ensure you are digitally benefiting from the positive patient experiences you are providing every day! 1. Ask Patients for […]

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Do You Think 200 Years of Digital Marketing Experience Makes a Difference?

Posted on November 22, 2021

Has your practice tried to run its own marketing and failed, and you can’t figure out why? When it comes to digital marketing, expertise is necessary to ensure your campaigns succeed and benefit your practice. The digital world can be overwhelming, especially when you’re using it to grow your practice. The internet has absolutely changed […]

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The Fundamentals of Converting Leads to Patients

Posted on August 31, 2021

New patients are the lifeblood of your practice. Without new leads continually coming to your practice, your well of patients to serve dries up. That is why lead generation is a continuous, ongoing process. But, when you gather a lead, whether through a self-test, financing inquiry or other lead generation tool, what do you do […]

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6 Things To Remember Before Running Your Next Digital Marketing Campaign

Posted on June 15, 2021

Does your digital marketing agency make you feel like you matter or do you feel like a little fish in a big sea of practices? Having a team that cares is one of the many differentiators here at Glacial, and it makes all the difference.  Keep reading for 6 things to consider before running your […]

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Top 5 Non-Negotiables for Ophthalmology Websites

Posted on August 26, 2020

Does your ophthalmology website feel old and outdated? Has it seen better days but you’re not really sure what’s wrong with it? There’s plenty that goes into making a website great but there are a few key pieces that can make your medical website stand out from the crowd. Keep reading for the top 5 […]

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Top 5 Non-Negotiables for Ophthalmology Websites in 2022

Do’s and Don’ts of Marketing Post COVID-19

Posted on June 1, 2020

As more and more states begin to slowly open up, your practice may be wondering how to tackle marketing post-COVID. After all, there’s not a one size fits all guide for how to make your patients feel reassured and ready to come back to your practice. But if you’re looking for some ideas, keep reading […]

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4 Webinar Platforms To Try While Your Practice Is Social Distancing

Posted on April 1, 2020

The COVID outbreak has put a damper on the healthcare industry making it very difficult to continue with elective marketing and continuing education courses. The good news is that there are a lot of webinar platforms that can help! Hosting a live webinar can be challenging so we’ve started the process for you by outlining […]

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Can Interior Design Be A Marketing Concept?

Posted on January 16, 2020

Interior design and marketing. These two concepts don’t exactly seem like they would go together, right? Being a digital marketer, I never really thought much about interior design. My awareness of interior design was mostly developed by watching the home shows on TV with my wife. Recently, I started to become aware of how important […]

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Work With Names, Not Ticket Numbers

Posted on October 22, 2018

Ever tried to contact a company and talk to 10 different people before you get where you need to? At Glacial Multimedia, we’re different. With our unique client management and specialties departments, we don’t put you through the ringer! Instead, you’ll work with names, not numbers here. Don’t believe us? Check out this behind the […]

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