Rising Ad Costs & Declining Engagement: How to Adapt Your Ophthalmology Marketing Strategy

Posted on February 18, 2025

Patients are clicking your ads, visiting your website, and filling out your forms, but they’re not booking appointments. Why? Medical practices are facing unprecedented challenges in converting online interest into appointments. Rising acquisition costs have forced practices to spend more per website visitor, but those visitors are engaging less once they arrive. On top of […]

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Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results

Posted on December 16, 2024

Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]

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Webinar Recording: Boosting Patient Engagement – Advanced Marketing Strategies for Cataract Surgery Success

Posted on November 19, 2024

On November 19th, we hosted an exclusive webinar, Boosting Patient Engagement: Advanced Marketing Strategies for Cataract Surgery Success. Moderated by Matt Jensen of Matt Jensen Marketing, the webinar featured an expert panel of industry leaders: Michael Dobkowski of Glacial Multimedia, Kathy Otto of Fichte, Endl & Elmer, Kade Wilcox of Boost Patients, and Chris Bonsall of Navigate. This dynamic panel shared actionable insights and […]

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Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel

Posted on November 11, 2024

Modern Cataract Marketing for Ophthalmology Practices Practices nationwide are grappling with reduced reimbursements and changing patient behaviors this year. But while some practices struggle, others are discovering innovative approaches to attract and convert premium cataract surgery patients, transforming market challenges into opportunities for unprecedented growth.               “Our cataract surgery and LASIK marketing strategies just aren’t working […]

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Cataract Surgery Marketing

3 Ways Unique High-Quality Content Can Help You Get More Patients

Posted on September 25, 2024

Is your practice struggling with patient acquisition, online visibility, or standing out in a competitive healthcare market? High-quality content could be the difference-maker that sets your practice apart and drives practice growth. Consumer healthcare decision-making has shifted dramatically in recent years, with patients now turning to search engines and social media for medical information before […]

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Leveraging Press Releases: A Powerful Tool for Medical Practice Marketing

Posted on August 20, 2024

Visibility is one of the many keys to the success of any medical practice. While providing excellent patient care is essential, effectively communicating your expertise, achievements, and services to the public is equally as crucial. One powerful tool in healthcare marketing is the press release. Well-crafted press releases can significantly boost a medical practice’s recognition […]

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5 Ways to Promote Patient Usage of Online Scheduling

Posted on December 18, 2023

An easy-to-use online scheduling system enables healthcare providers to meet patients where they already are: online. Clearwave, the Patient Revenue Platform™ for high-growth practices, provides online scheduling software to make it easy for patients to book appointments 24/7. The benefits for healthcare organizations are immense.  Online scheduling can reduce no-shows, improve scheduling efficiency and accuracy, […]

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12 ‘Must-Have’ Web Design Elements for Bariatric Websites

Posted on April 5, 2023

Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]

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