Posted on January 8, 2015
Many ophthalmology practices and other physicians have a general distaste for marketing and some of the cheesy things that can often go along with it. So to say that your practice should be marketing might seem awkward. Take a moment to read this article and understand why an inbound marketing strategy can be tasteful and […]
Read MorePosted on September 25, 2014
Written by Onur Birsen. Why video? Research shows Google prefers videos to other search results. In addition, Google displays video results with a representative thumbnail image, drawing eyes significantly more than a simple text link would. Simply put, videos have a higher click through rate than their plain text counterparts. What is Video SEO? Video […]
Read MorePosted on September 23, 2014
Recently a landmark decision was handed down by the United States Court of Appeals for the Ninth Circuit. The case was a class action lawsuit headed by Boris Y. Levitt, business owner in Northern California, and was accusing Yelp! of extortion or attempted extortion of advertising payments by manipulating the business’ reviews and ratings. This […]
Read MorePosted on September 22, 2014
Developing a web video program or strategy out of thin air can almost seem impossible. People are often overwhelmed, having no idea where to start. Rest assured that Glacial is here to help. Here are our recommendations on how to get started. We recommend beginning with a few questions to get you started down the […]
Read MorePosted on September 19, 2014
It seems like every article lately on Internet marketing involves some discussion on web video and how you should be using this to engage your customers. Glacial’s Michael Dobkowski agrees that most people would rather watch a video than have to read a page full of text. In fact, online video is gaining strength as […]
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Posted on September 8, 2014
The question has been raised many times before: Do small business owners have a right to have positive reviews appear on their Yelp page? According to a recent federal appeals court ruling, the answer is no. The case, which was brought by small business owners claiming that Yelp extorted advertising payments from them to manipulate […]
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Posted on August 7, 2014
Many of you have probably heard or read about Google letting loost a new update to their search algorithm. The update dubbed “pigeon” is being closely watched and the debates are fast and furious as to what the changes are and mean. Glacial Multimedia’s Darryl Quinlan takes a moment to help cut through a lot […]
Read MorePosted on July 18, 2014
More than two years after coming to Android, an official Google Analytics app is finally available for the iPhone. The app allows users to check in on their website analytics – including real-time visitor reports – directly from their smartphone. In addition to real-time and time-based reports, the Google Analytics app can be used to […]
Read MorePosted on July 18, 2014
Recently Google+ announced that it will be dropping all restrictions associated with profile names, meaning that users can now use any name they wish for their profile on the social media site. When Google+ launched back in 2011, users were restricted from adopting fake names for their profiles. That rule softened over the years. For […]
Read MorePosted on June 2, 2014
Everyone wants to get the most out of their Facebook business page, but do you know which elements make up a compelling profile on the social media network? There are a lot of different factors that go into creating a successful Facebook business page and many of those share common elements. From adding a clear […]
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