Posted on July 25, 2016
Earlier this year, Google announced one of the biggest changes to AdWords in the last decade – Expanded Text Ads, or ETA’s. These new ads effectively double the text limitations of the current generation ads, allowing far more creative freedom in ad creation. On Tuesday the 26th, all accounts across AdWords will be able to […]
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Posted on July 14, 2016
Glacial Multimedia, long-time Google Partner Agency, was recently awarded to Google’s new top-tier of Partnership status, Google Premier Partner. According to Google, the newly created category recognises “partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners are required to maintain additional certification requirements and receive […]
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Posted on June 28, 2016
In the ever-changing world of SEO, one fundamental principle has remained constant – the need for new, fresh content on your website. While it’s neither practical nor advisable to rewrite the site’s main content on a regular basis, there is a safer and much more effective tool at your disposal to accomplish this goal: the […]
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Posted on June 17, 2016
Finally…EMR Integration with Practice Marketing & Lead Management. 2 Companies Focused on Ophthalmology Now Working Together for The Benefit of Ophthalmologists. iMedicWare, Inc. and Glacial Multimedia Inc., are announcing a technology/marketing partnership and integration program for the benefit of Ophthalmology practices. iMedicWare, Inc. is a leading provider of certified EMR/EPM and ASC software specifically designed […]
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Posted on June 16, 2016
As the foundation of online content marketing continues to expand, thousands of businesses continue to push out bulk content in hopes of gaining some sort of visibility. However, here at Glacial, content – (and text) – overloading is a tactic of the past. Your leads can, and will, exit your site if they do not […]
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Posted on April 19, 2016
Glacial Multimedia is proud to announce their latest partnership launching this year at ASCRS. Introducing MDIdentity! A robust reputation management platform that allows you to put your reputation back in the hands of the people to whom it matters most – you. Request a FREE Demo Today Here’s the scenario – You’ve just started to […]
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Posted on March 8, 2016
A surprisingly quiet announcement, Google has confirmed what web and SEO specialists have been speculating for a long time: responsive websites are the preferred website design pattern of the world’s most popular search engine. Just shy of a year ago, Google announced that they would be taking mobile friendliness into serious account as a ranking […]
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Posted on February 1, 2016
It is no secret that Glacial Multimedia is focused on Doctors, and more so on finding ways to help medical practices connect with their patients effectively online. The websites we build are designed to best suit the fields of ophthalmology, dentistry, cosmetic surgery, and more. Just in the past year we’ve launched several new platforms […]
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Posted on January 29, 2016
At Glacial Multimedia we have been getting a lot of requests for information regarding paid search for LASIK and Ophthalmology practices so we decided to look at a few cases. We wanted to share the characteristics of successful paid search endeavors so that you may learn about what works for the sake of somewhat emulating […]
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Posted on January 27, 2016
For Glacial, Paid Search was the fastest growing specialty service in 2015 – for good reason. All of our services work in harmony, of course, to improve your online presence and make it easier for people to find your business. Paid Search, however, stands out for a number of reasons. Paid Search plays a key […]
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