Posted on November 14, 2017
After building a new responsive website, it’s important to realize that it can’t update itself. Any information that you want your patients to know about will need to be updated on your website. So what does this really mean? Things like new hours, updated photography, new doctors joining the practice: these all need to updated […]
Read MorePosted on November 10, 2017
WHAT IS A ‘BRAND’, AND WHY SHOULD A DOCTOR HAVE TO BRAND THEMSELVES? As defined by the American Marketing Association, a ‘brand’ is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. Branding is what makes a patient choose you. In […]
Read MorePosted on October 25, 2017
Halloween is rapidly approaching, and we have some pretty firm beliefs about the things that should be spooking us this time of year. Scary films, people dressing as zombies, candy corn (there’s contention on that one), and the fact that Pumpkin Spice kale chips are an actual, real thing are among a few items that […]
Read MorePosted on October 20, 2017
When it comes to engagement, it can seem like there a million steps that need to get done, on a daily basis. Are you checking your Facebook page and responding to patients? Are you getting regular testimonials and posting them on your site? Is your site optimized to succeed? The questions of things that you […]
Read MorePosted on October 19, 2017
There is no doubt that times are changing – if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was before digital tools such as star ratings or online review sites, which are now conveniently at the world’s fingertips. […]
Read MorePosted on October 17, 2017
UPDATED 3/14/18 FIRST, WHAT IS AN SSL? The term SSL stands for “Secure Sockets Layer”. I’m sure by now, you’re now wondering what exactly that means. Essentially, an SSL creates a secure relationship between the web server (where your website files live) and the web browser (i.e. Chrome, Firefox, etc.) The SSL encrypts the data […]
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Posted on October 11, 2017
Any practice manager or surgical coordinator can tell you how crucial patient financing can be for a successful practice. Let’s face it, elective procedures are expensive. Having budget-friendly payment options opens the possibility of surgery up to a vastly larger market, and allows practices to obtain a greater pool of patients. LASIK isn’t just for […]
Read MorePosted on September 21, 2017
When it comes to responsive websites, it seems like there are a million ways to begin the conversation. The best place to start: at the beginning. You update equipment in your office when it’s outdated. You probably budget for new computers every couple of years too. So what’s stopping you from doing the same when […]
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Posted on September 13, 2017
As the new year comes closer and closer, the time to create a budget for your business is here! For any business, large or small, budgeting for your digital marketing efforts is essential. These efforts are primarily digital nowadays, thanks to smartphones and technology being upgraded faster every year. With digital marketing being so fast-paced […]
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Posted on August 29, 2017
On September 15, 2017 at Carle Place, NY on Long Island, Michael Dobkowski from Glacial Multimedia will be delivering a course lecture and prompting discussion around the topic of cyber security and HIPAA compliance for ophthalmology websites. Most practices are simply asking “where do I even begin?” If you work in a busy medical practice […]
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