Posted on February 14, 2014
Article information courtesy of NPR Speedskating is one of the United States’ most successful winter Olympic sports. This year in Sochi, great things are expected once again for the team. The secret to their success includes talent, skill and hard work, but there’s also a great network of support that buoys them as well. Two-time […]
Read MorePosted on February 11, 2014
During a recent lecture entitled “Cyber Tools for Optometrists”, I was approached by someone after my course that was really excited about the content of my lecture. He was motivated to do something more to better the Internet marketing activities of his practice. I had done a good job motivating him, but what he explained […]
Read MorePosted on January 31, 2014
We have been told that this is the year where social signals will become a factor in SEO. We now have more reason to invest in social media activities than ever before, but how do we generate social media focus that will be effective? The social signals generated by your online activity is now key, […]
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Posted on January 30, 2014
Marketing a medical practice used to be an oxymoron. Long gone are those days of medical boards banning advertisement as doctors struggle to get their websites noticed on the web, often with a limited budget that can go towards SEO (Search Engine Optimization). But if you are looking to move into a first page position […]
Read MorePosted on January 6, 2014
The reasoning behind New Year’s resolutions is to set up a clean slate for making changes in our lives. We do it with the best of intentions and are determined to keep up with our new goals. As we try to change, the world around us changes as well, and most noticeably the technology that […]
Read MorePosted on December 30, 2013
If you’re running a Paid Search campaign, you want to make sure you’re getting the most out of what you’re paying for. You need to develop a game plan to get the most out of your Paid Search program, and we have a few tips to get you started. 1. Understand the concept of a […]
Read MorePosted on December 17, 2013
Glacial Multimedia’s Michael Dobkowski details some of the top tips to help your practice positively market itself online. Creating a productive digital marketing program has typically involved using Internet marketing mix to build your brand online across different digital platforms. Creating the correct engagement, call to action, design, messaging and search strategy are all critical. […]
Read MorePosted on October 30, 2013
You’ve probably seen this type of ad whether you were aware of it or not. Perhaps you went on a shopping website, and now as you browse the web you see ads for that website, and products related to what you were looking at. Or perhaps you were simply doing some research and a banner […]
Read MorePosted on October 21, 2013
It’s no joke that I personally receive 5 emails a day from SEO companies promising better results, 99% of them have no idea what my keywords are or never even gave my website a look. Additionally, I receive calls from medical practice websites that have been penalized, 99% of these problems come from previous Google […]
Read MorePosted on September 24, 2013
Facebook recently announced updated guidelines for promotions on the social network, and the most noticeable change is that third party applications are no longer required to administer promotions. However, it is very important to determine your objectives when choosing to run a Facebook contest on your business page. If you’re planning to quickly build an […]
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