Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel

Posted on November 11, 2024

Modern Cataract Marketing for Ophthalmology Practices Practices nationwide are grappling with reduced reimbursements and changing patient behaviors this year. But while some practices struggle, others are discovering innovative approaches to attract and convert premium cataract surgery patients, transforming market challenges into opportunities for unprecedented growth. “Our cataract surgery and LASIK marketing strategies just aren’t working […]

Why Your Practice’s Google Business Profile Views Have Dropped

Posted on June 4, 2024

Have you noticed that your Google Business Profile (GBP) impressions are significantly down compared to this time last year? You’re not alone! You may have even noticed this same trend happening last year, too. No, your Google Business Profile hasn’t been cursed or filtered out; Google is simply continuing to make tweaks to the way […]

ASCRS 2024 in Boston Was Blazing

Posted on May 23, 2024

Glacial Multimedia is thrilled to share that ASCRS was an incredible experience in Boston this past April. As a leader in ophthalmology marketing, we’re always eager to connect with clients, prospects, and industry partners at these events. This year’s show was extraordinary as it brought together our growing team, allowed us to showcase our latest […]

Glacial Multimedia Launches Dedicated Digital PR Department

Posted on February 14, 2024

Glacial Multimedia is excited to announce that we’re expanding our service offerings by launching a new Digital PR department. Although we’ve always been an industry leader in healthcare marketing, taking the lead in Digital PR is a strategic addition. This reflects our commitment to providing practices with comprehensive, forward-thinking digital marketing solutions. Keep reading to […]

6 Healthcare Marketing Trends Shaping the Future in 2024

Posted on January 17, 2024

A new year always seems like a good year to think ahead. As 2024 shapes up, what will healthcare marketing trends look like? Keep reading to learn more about 6 healthcare marketing trends shaping the future in 2024!

The Ten ‘Must-Haves’ For An Excellent LASIK Website [2024]

Posted on January 9, 2024

With over twenty years of experience in ophthalmology marketing, we have seen and created our fair share of LASIK websites. We’ve watched three worlds develop and advance: the fields of ophthalmology, digital marketing, and web development, and as a company have worked hard to be at the forefront of all three. How do these fields […]

21 Healthcare Website Design Examples, Tips & Techniques

Posted on May 29, 2023

Healthcare website design is critical for medical organizations looking to compete in today’s digital landscape. For doctors and providers of all types, your website design allows you to better communicate your services, increase visibility online, and turn more visitors into patients. This requires combining attractive visuals, user-friendly interfaces, and valuable content like media and informative […]

Healthcare Website Design - Best Practice Examples

The Fundamentals of Converting Leads to Patients

Posted on August 31, 2021

New patients are the lifeblood of your practice. Without new leads continually coming to your practice, your well of patients to serve dries up. That is why lead generation is a continuous, ongoing process. But, when you gather a lead, whether through a self-test, financing inquiry or other lead generation tool, what do you do […]