Marketing Your Practice Through a Pandemic

Posted on April 1, 2020

  In the 20 years that Glacial Multimedia has been in business, I have never seen anything quite like the coronavirus pandemic. There’s a lot of uncertainty, but we are trying to be as optimistic as possible. That’s why we’re doing our best to help medical practices come out of this stronger than ever. I […]

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4 Webinar Platforms To Try While Your Practice Is Social Distancing

Posted on April 1, 2020

The COVID outbreak has put a damper on the healthcare industry making it very difficult to continue with elective marketing and continuing education courses. The good news is that there are a lot of webinar platforms that can help! Hosting a live webinar can be challenging so we’ve started the process for you by outlining […]

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7 of the Best Telemedicine Platforms For Your Practice

Posted on March 31, 2020

Our clients strive to provide the best possible care to their patients. But with social distancing and mandatory lockdowns, that can be a challenge. Telemedicine allows practices to continue to provide care to their patients without needing in-person appointments. We researched some of the best telemedicine platforms so that you don’t have to! Keep reading […]

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Google My Business Updates During COVID-19

Posted on March 23, 2020

The coronavirus has prompted many businesses to take action and make critical updates to slow down this virus. Many are changing business hours, working remotely, or even closing down for the time being. With all of these changes, businesses are looking to update their information online. Oftentimes, Google My Business is the first place they […]

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COVID-19: 10 Ways Your Practice Can Communicate and Maintain Excellent Service

Posted on March 20, 2020

While the number of COVID-19 cases rises, all industries are experiencing the unprecedented realities of a global pandemic. More than ever, patients are looking to their healthcare providers for guidance on best practices, assurance, and a sense of preparedness. Healthcare practices and staff are faced with new challenges and adjustments to operations as sources like […]

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Can Interior Design Be A Marketing Concept?

Posted on January 16, 2020

Interior design and marketing. These two concepts don’t exactly seem like they would go together, right? Being a digital marketer, I never really thought much about interior design. My awareness of interior design was mostly developed by watching the home shows on TV with my wife. Recently, I started to become aware of how important […]

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Why Custom Medical Website Designs Are King

Posted on July 17, 2019

When it comes to websites, it can be hard to know where to go to get a quality site. Your practice’s medical website is an important tool. It portrays your brand and puts your information into the hands of potential leads. You want to make sure that your website accurately portrays your practice and is […]

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Are You Attending ASCRS 2019?

Posted on April 29, 2019

Heading to ASCRS in sunny San Diego next week? Come see us at Booth 1452, where we will be offering free website audits to assess how your practice can increase its reach to potential patients! And you won’t want to miss Glacial’s CEO and founder Michael Dobkowski’s two talks: Cataract Surgery Digital Branding Case Study […]

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Voice Search Is Here, Is Your Practice Ready?

Posted on November 27, 2018

Amazon Alexa, Google Assistant, Siri, and Cortana. If you asked any of these digital assistants where your practices are located when they open, or what services you offer, do you know what they’d say? If not, you’re not alone. Each and every day your customers are asking these questions. In fact, 58% of consumers have […]

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