The Importance of Adding New Ophthalmic Content to Your Website

Posted on June 13, 2022

As a dedicated healthcare provider, you want your patients to know they are receiving top-of-the-line care from qualified physicians and surgeons. Part of this includes showcasing the advanced technology and surgical techniques you offer. Adding any new technology offered by your practice to your website can increase patient loyalty and improve your reputation of expertise.  […]

Read More

Using AI & Machine Learning for Medical SEO

Posted on May 12, 2022

There is recent buzz around the usage of artificial intelligence and machine learning technology related to search engine optimization. However, many marketers are misusing the term artificial intelligence (AI) and confusing it for what are in truth machine learning (ML) and deep learning (DL) technologies1.  There are essentially two categories of artificial intelligence and machine […]

Read More

Why Machine Learning and AI Only Get You So Far with Google

Posted on May 2, 2022

As AI becomes more popular, you may assume it is the best option, especially when running paid search ads. However, as with any tool, Machine Learning from Google isn‘t meant to be used exclusively. Keep reading to learn why Machine Learning and AI will only get you so far with Google! What is Google’s Machine Learning Tool? Google’s AI-based Machine […]

Read More

5 Ways to Leverage Trade Shows for Content

Posted on April 13, 2022

Trade shows are more than an opportunity to mingle with your colleagues or learn more about new technologies in your field. They are also an opportunity to gather valuable photographs that can provide a more personal touch to your website, blog, or social media posts. Fresh images and videos can improve your branding and aid […]

Read More

Do You Think 200 Years of Digital Marketing Experience Makes a Difference?

Posted on November 22, 2021

Has your practice tried to run its own marketing and failed, and you can’t figure out why? When it comes to digital marketing, expertise is necessary to ensure your campaigns succeed and benefit your practice. The digital world can be overwhelming, especially when you’re using it to grow your practice. The internet has absolutely changed […]

Read More

The Fundamentals of Converting Leads to Patients

Posted on August 31, 2021

New patients are the lifeblood of your practice. Without new leads continually coming to your practice, your well of patients to serve dries up. That is why lead generation is a continuous, ongoing process. But, when you gather a lead, whether through a self-test, financing inquiry or other lead generation tool, what do you do […]

Read More

Want Your Practice to Be More Engaging on Social Media But Don’t Know What to Do?

Posted on August 10, 2021

Does your practice want to be more engaging on social media but isn’t sure how? Social media is a potentially overlooked but powerful piece of your digital marketing strategy.  Thoughtful or creative content can be one of the many bridges between your practice and current or prospective patients.  At Glacial, we understand that which is […]

Read More

6 Things To Remember Before Running Your Next Digital Marketing Campaign

Posted on June 15, 2021

Does your digital marketing agency make you feel like you matter or do you feel like a little fish in a big sea of practices? Having a team that cares is one of the many differentiators here at Glacial, and it makes all the difference.  Keep reading for 6 things to consider before running your […]

Read More

Two Facebook Updates For May 2021 To Keep On Your Radar

Posted on May 26, 2021

  Facebook, like many other social media platforms, is always updating and changing. In the month of May, there are two updates you need to know about.  These include the following: changes to the Ads Manager with the rollout of iOS 14, and what Facebook removing its “Analytics” feature means for your practice! Read on […]

Read More