Posted on December 30, 2013
If you’re running a Paid Search campaign, you want to make sure you’re getting the most out of what you’re paying for. You need to develop a game plan to get the most out of your Paid Search program, and we have a few tips to get you started. 1. Understand the concept of a […]
Read MorePosted on December 17, 2013
Glacial Multimedia’s Michael Dobkowski details some of the top tips to help your practice positively market itself online. Creating a productive digital marketing program has typically involved using Internet marketing mix to build your brand online across different digital platforms. Creating the correct engagement, call to action, design, messaging and search strategy are all critical. […]
Read MorePosted on October 30, 2013
You’ve probably seen this type of ad whether you were aware of it or not. Perhaps you went on a shopping website, and now as you browse the web you see ads for that website, and products related to what you were looking at. Or perhaps you were simply doing some research and a banner […]
Read MorePosted on October 21, 2013
It’s no joke that I personally receive 5 emails a day from SEO companies promising better results, 99% of them have no idea what my keywords are or never even gave my website a look. Additionally, I receive calls from medical practice websites that have been penalized, 99% of these problems come from previous Google […]
Read MorePosted on September 24, 2013
Facebook recently announced updated guidelines for promotions on the social network, and the most noticeable change is that third party applications are no longer required to administer promotions. However, it is very important to determine your objectives when choosing to run a Facebook contest on your business page. If you’re planning to quickly build an […]
Read MorePosted on September 17, 2013
There has been a significant increase in interest amongst our clients in regards to the social network known as Instagram. The image-based social site, available on iPhone and Android smartphones, boasts more than 100 million users, according to its official press page. There are also an estimated 40 million photos uploads to the site per […]
Read MorePosted on September 5, 2013
The internet is a public space where people have access to almost anything, however, it is important to understand that when you take some things from the web, they are not truly yours…and you could be at risk of getting charged for them. A very common misconception is that you have the right to use […]
Read MorePosted on August 12, 2013
(August 12, 2013) Atlanta, Georgia – Clearwave Corporation, the leading self-service patient registration kiosk and eligibility solution, today announced a partnership with MDprospects™, the revolutionary product designed specifically for physicians to capture, communicate and convert patient prospects. Patients see targeted marketing questions at the kiosk and indicate their interest in receiving additional services from the […]
Read MorePosted on August 12, 2013
As reported previously (see November 21, 2012 article “Glacial Multimedia’s Collaboration with Google Trusted Photographers to provide Google Virtual Tours”), Glacial has partnered with Google Trusted Photographers to provide Google Virtual Tours. The premise is simple – Google extends their “Street View” from the street and directly into the interior of a business providing a […]
Read MorePosted on August 9, 2013
By Michael Dobkowski & Onur Birsen Organic Search Engine Optimization (SEO) is the science of making adjustments and modifications to a website in order to make the site rank higher for particular search terms on specific search engines with the ultimate purpose of increasing traffic to the website. SEO combines programming with logic and business […]
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