Re-engage Your Website Visitors With Remarketing

Posted on October 30, 2013

You’ve probably seen this type of ad whether you were aware of it or not. Perhaps you went on a shopping website, and now as you browse the web you see ads for that website, and products related to what you were looking at. Or perhaps you were simply doing some research and a banner […]

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The Importance of Using 3rd Party Applications for Facebook Promotions

Posted on September 24, 2013

Facebook recently announced updated guidelines for promotions on the social network, and the most noticeable change is that third party applications are no longer required to administer promotions. However, it is very important to determine your objectives when choosing to run a Facebook contest on your business page. If you’re planning to quickly build an […]

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How Instagram Can Work For Your Practice

Posted on September 17, 2013

There has been a significant increase in interest amongst our clients in regards to the social network known as Instagram. The image-based social site, available on iPhone and Android smartphones, boasts more than 100 million users, according to its official press page. There are also an estimated 40 million photos uploads to the site per […]

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Are Your Images Licensed?

Posted on September 5, 2013

The internet is a public space where people have access to almost anything, however, it is important to understand that when you take some things from the web, they are not truly yours…and you could be at risk of getting charged for them. A very common misconception is that you have the right to use […]

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Clearwave Corporation and MDprospects Announce an Integrated Solution to Market Services Directly to Patients

Posted on August 12, 2013

(August 12, 2013) Atlanta, Georgia – Clearwave Corporation, the leading self-service patient registration kiosk and eligibility solution, today announced a partnership with MDprospects™, the revolutionary product designed specifically for physicians to capture, communicate and convert patient prospects. Patients see targeted marketing questions at the kiosk and indicate their interest in receiving additional services from the […]

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Google Virtual Tours: An Example

Posted on August 12, 2013

As reported previously (see November 21, 2012 article “Glacial Multimedia’s Collaboration with Google Trusted Photographers to provide Google Virtual Tours”), Glacial has partnered with Google Trusted Photographers to provide Google Virtual Tours. The premise is simple – Google extends their “Street View” from the street and directly into the interior of a business providing a […]

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Why A Strong SEO Strategy is Highly Effective for LASIK Practices

Posted on August 9, 2013

By Michael Dobkowski & Onur Birsen Organic Search Engine Optimization (SEO) is the science of making adjustments and modifications to a website in order to make the site rank higher for particular search terms on specific search engines with the ultimate purpose of increasing traffic to the website. SEO combines programming with logic and business […]

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The Emergence of Social Factors in SEO

Posted on July 31, 2013

What is social SEO? We have been hearing for the last year or so that social media factors and other off-page elements will be affecting SEO. At first, I was initially skeptical that search engines would place any amount of weight to social media factors, but after several experiences with websites doing very well with […]

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