Posted on April 15, 2014
April 15th is Tax Day here in the United States, but this year it’s also the day that anyone in the U.S. can purchase the beta version of Google Glass for less than the cost of the average tax refund. Beginning at 9 a.m. EST Google Glass is up for public purchase for only $1,500 […]
Read MorePosted on March 24, 2014
As the importance of local search continues to grow in 2014, it is more important to build a compatible relationship between an organic website and a business’ local profile(s). These independent entities compliment and support each other and the relationship needs to be as healthy as possible. One of the rather important ways to accomplish […]
Read MorePosted on March 10, 2014
Facebook is still the top-rated social network in regards to the amount of time spend on the site. Facebook users spend approximately 6.35 hours a month on Facebook — that’s nearly twice as much time than the average user spends on Google+. Usage of Facebook’s mobile app is on the rise, but most users are […]
Read MorePosted on February 14, 2014
Article information courtesy of NPR Speedskating is one of the United States’ most successful winter Olympic sports. This year in Sochi, great things are expected once again for the team. The secret to their success includes talent, skill and hard work, but there’s also a great network of support that buoys them as well. Two-time […]
Read MorePosted on February 11, 2014
During a recent lecture entitled “Cyber Tools for Optometrists”, I was approached by someone after my course that was really excited about the content of my lecture. He was motivated to do something more to better the Internet marketing activities of his practice. I had done a good job motivating him, but what he explained […]
Read MorePosted on January 31, 2014
We have been told that this is the year where social signals will become a factor in SEO. We now have more reason to invest in social media activities than ever before, but how do we generate social media focus that will be effective? The social signals generated by your online activity is now key, […]
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Posted on January 30, 2014
Marketing a medical practice used to be an oxymoron. Long gone are those days of medical boards banning advertisement as doctors struggle to get their websites noticed on the web, often with a limited budget that can go towards SEO (Search Engine Optimization). But if you are looking to move into a first page position […]
Read MorePosted on January 6, 2014
The reasoning behind New Year’s resolutions is to set up a clean slate for making changes in our lives. We do it with the best of intentions and are determined to keep up with our new goals. As we try to change, the world around us changes as well, and most noticeably the technology that […]
Read MorePosted on December 30, 2013
If you’re running a Paid Search campaign, you want to make sure you’re getting the most out of what you’re paying for. You need to develop a game plan to get the most out of your Paid Search program, and we have a few tips to get you started. 1. Understand the concept of a […]
Read MorePosted on December 17, 2013
Glacial Multimedia’s Michael Dobkowski details some of the top tips to help your practice positively market itself online. Creating a productive digital marketing program has typically involved using Internet marketing mix to build your brand online across different digital platforms. Creating the correct engagement, call to action, design, messaging and search strategy are all critical. […]
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