Posted on March 9, 2015
Matt was selected from a vast pool of highly qualified applicants to support Glacial’s Enhanced Search Team. After a lengthy and intense interview and selection process, the team realized there was a clear choice, and that choice was Matt Weyand. The Glacial Team is thrilled to have this wonderful person step up and provide them […]
Read MorePosted on February 25, 2015
Recently Google updated their photo guidelines and layout in their Google+ pages. The upgrade greatly improves the user experience and helps a business brand themselves in a fuller, more impactful way through the web. Essentially Google has divided their photos into different categories for easier management, but the division also allows a business owner to […]
Read MorePosted on January 26, 2015
Co-written by Onur Birsen, MBA, CPA & Michael Dobkowski, BA, MBA What is happening and how is Glacial Different? By now most of you have probably heard of responsive medical website design. There is no doubt going into 2015 that this is where website design is still headed. However, there appears to be lots of […]
Read MorePosted on January 15, 2015
There is a new smartphone app recently developed by some ophthalmologists called Easy Drops that enables physicians to program drop protocols for eye surgeries, including cataract surgery, LASIK eye surgery and glaucoma. This is a one of a kind application available for download via the iTunes store. The Android version of the app is near […]
Read MorePosted on January 8, 2015
Many ophthalmology practices and other physicians have a general distaste for marketing and some of the cheesy things that can often go along with it. So to say that your practice should be marketing might seem awkward. Take a moment to read this article and understand why an inbound marketing strategy can be tasteful and […]
Read MorePosted on September 25, 2014
Written by Onur Birsen. Why video? Research shows Google prefers videos to other search results. In addition, Google displays video results with a representative thumbnail image, drawing eyes significantly more than a simple text link would. Simply put, videos have a higher click through rate than their plain text counterparts. What is Video SEO? Video […]
Read MorePosted on September 23, 2014
Recently a landmark decision was handed down by the United States Court of Appeals for the Ninth Circuit. The case was a class action lawsuit headed by Boris Y. Levitt, business owner in Northern California, and was accusing Yelp! of extortion or attempted extortion of advertising payments by manipulating the business’ reviews and ratings. This […]
Read MorePosted on September 22, 2014
Developing a web video program or strategy out of thin air can almost seem impossible. People are often overwhelmed, having no idea where to start. Rest assured that Glacial is here to help. Here are our recommendations on how to get started. We recommend beginning with a few questions to get you started down the […]
Read MorePosted on September 19, 2014
It seems like every article lately on Internet marketing involves some discussion on web video and how you should be using this to engage your customers. Glacial’s Michael Dobkowski agrees that most people would rather watch a video than have to read a page full of text. In fact, online video is gaining strength as […]
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Posted on September 8, 2014
The question has been raised many times before: Do small business owners have a right to have positive reviews appear on their Yelp page? According to a recent federal appeals court ruling, the answer is no. The case, which was brought by small business owners claiming that Yelp extorted advertising payments from them to manipulate […]
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