Posted on January 29, 2016
At Glacial Multimedia we have been getting a lot of requests for information regarding paid search for LASIK and Ophthalmology practices so we decided to look at a few cases. We wanted to share the characteristics of successful paid search endeavors so that you may learn about what works for the sake of somewhat emulating […]
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Posted on January 27, 2016
For Glacial, Paid Search was the fastest growing specialty service in 2015 – for good reason. All of our services work in harmony, of course, to improve your online presence and make it easier for people to find your business. Paid Search, however, stands out for a number of reasons. Paid Search plays a key […]
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Posted on January 15, 2016
It’s the New Year! We hope spicing up your internet marketing was a part of your resolution this year, because we have excellent recommendations! Check out the Top 5 Internet Marketing Tips of 2016 on this nifty infographic! Each of these tips are designed to increase your chances of reaching your goals in the new […]
Read MorePosted on November 30, 2015
The one thing that is constant with Google is change. I borrowed and changed the quote above a bit and thought I’d start this blog out with it because it cuts straight to the heart of the matter – Google changes all the time; continuously in truth and that is not going to change. We […]
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Posted on November 2, 2015
You don’t have a blog on your website. Or maybe you do, but your practice just isn’t utilizing it- no big deal, right? Wrong. Let me back-track. We talk about Google a lot here at Glacial Multimedia. You’ve probably heard us say, “Google likes this”, or “Google doesn’t like that”. Maybe you’ve even heard one […]
Read MorePosted on October 28, 2015
AdWords launched in October of 2000 with the intent of connecting businesses of all sizes with consumers who were rapidly turning their attention online. With our Google certified AdWords specialists and as a Badged Google Partner, Glacial Multimedia has a great working relationship with Google. We were proud to present with Google at the American-European […]
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Posted on September 23, 2015
Being someone who is familiar with the LASIK eye surgery business, I quite honestly find it perplexing how the bait and switch marketing tactics of large chains seem to fool the public. In today’s LASIK eye surgery world, you would think that patients could understand that $250 LASIK is a myth. I guess everyone is […]
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Posted on September 18, 2015
There has been a lot of buzz surrounding the phrase “content marketing” over the past year, but despite its regular mention, I have struggled to wrap my head around what exactly this is. I was curious, and found myself questioning how Glacial Multimedia could use content marketing to assist our clients. How can we help […]
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Posted on September 11, 2015
Social media is a constantly changing and evolving world and, much like in the world of Search Engine Optimization, what worked yesterday will not necessarily work today. In the beginning, businesses would create a social media account and let it sit there while the Likes/Followers roll in and forget about it. That type of passive […]
Read MorePosted on September 4, 2015
When it comes to the world of Search Engine Optimization, one thing we know with absolute certainty is that change is inevitable. Strategies that worked well in the past will most likely not provide the same results right now. Glacial Multimedia strives to provide the latest relevant and useful SEO tactics to assist each and […]
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