Online Scheduler vs. Request An Appointment Form: Which One Works Best?

Posted on November 1, 2016

There have been tons of questions regarding online appointment scheduling for medical practices. It’s going to be more time consuming for staff, right? Will no-shows increase? Will anyone use it? Here’s the thing: online scheduling will save the practice money and increase booked appointments. Isn’t that what everyone wants? Request an Appointment VS. Online Scheduler […]

Introducing Podcasts by Glacial Multimedia – Exclusively Available on our App!

Posted on October 13, 2016

Glacial Multimedia is excited to announce the release of our brand new podcast series. Exclusively available on our new app, our podcasts give you a first hand account into industry trends like branding in the digital world, online reputation management, new social media and millennial marketing! Stay Current by Listening to our Podcast Series Dedicated […]

New Symfony IOL Approved as First Presbyopia Correcting Lens

Posted on September 16, 2016

On July 15th, 2016, the FDA approved a brand new intraocular lens for use during cataract surgery. Since then, this brand new IOL has been making a big splash in the world of ophthalmology. Learn more about this amazing new technology and what it means for our clients here at Glacial! What Is Symfony? The […]

A Beginners Guide to Instagram for Healthcare Practices

Posted on September 9, 2016

Instagram. This fast growing, hashtag-laden photo and video sharing app can be mystifying to some. However, when used correctly, it can make a world of difference for your practice. Learning to properly use Instagram can present a steep learning curve, but I promise it’s worth it. Instagram’s highly visual platform has been taking the social […]

Glacial Multimedia, Inc Launches Responsive UCLA Laser Refractive Center Website

Posted on August 16, 2016

Glacial Multimedia is proud to announce the recent launch of the UCLA Laser Refractive Center’s brand new website. The Web Development and Production teams here at Glacial Multimedia have worked diligently to create a clean, modern and fully-responsive design that will best serve UCLA as well as its patients and staff alike. Glacial worked closely […]

Expanded Text Ads – Don’t Miss Out on AdWord’s biggest change in 15 years

Posted on July 25, 2016

Earlier this year, Google announced one of the biggest changes to AdWords in the last decade – Expanded Text Ads, or ETA’s. These new ads effectively double the text limitations of the current generation ads, allowing far more creative freedom in ad creation. On Tuesday the 26th, all accounts across AdWords will be able to […]

Google Premier Partner: What Does it Mean?

Posted on July 14, 2016

Glacial Multimedia, long-time Google Partner Agency, was recently awarded to Google’s new top-tier of Partnership status, Google Premier Partner. According to Google, the newly created category recognises “partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners are required to maintain additional certification requirements and receive […]

Why Blogs Matter, and Why You Should Write Them Correctly

Posted on June 28, 2016

In the ever-changing world of SEO, one fundamental principle has remained constant – the need for new, fresh content on your website. While it’s neither practical nor advisable to rewrite the site’s main content on a regular basis, there is a safer and much more effective tool at your disposal to accomplish this goal: the […]

Glacial Multimedia Inc. and iMedicWare, Inc., Announce Their New Technology/Marketing Partnership

Posted on June 17, 2016

Finally…EMR Integration with Practice Marketing & Lead Management. 2 Companies Focused on Ophthalmology Now Working Together for The Benefit of Ophthalmologists. iMedicWare, Inc. and Glacial Multimedia Inc., are announcing a technology/marketing partnership and integration program for the benefit of Ophthalmology practices. iMedicWare, Inc. is a leading provider of certified EMR/EPM and ASC software specifically designed […]

Wistia Announces the Birth of Vulcan: The Future of Video Marketing

Posted on June 16, 2016

As the foundation of online content marketing continues to expand, thousands of businesses continue to push out bulk content in hopes of gaining some sort of visibility. However, here at Glacial, content – (and text) – overloading is a tactic of the past. Your leads can, and will, exit your site if they do not […]