Posted on October 19, 2017
There is no doubt that times are changing – if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was before digital tools such as star ratings or online review sites, which are now conveniently at the world’s fingertips. […]
Read MorePosted on October 17, 2017
UPDATED 3/14/18 FIRST, WHAT IS AN SSL? The term SSL stands for “Secure Sockets Layer”. I’m sure by now, you’re now wondering what exactly that means. Essentially, an SSL creates a secure relationship between the web server (where your website files live) and the web browser (i.e. Chrome, Firefox, etc.) The SSL encrypts the data […]
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Posted on October 11, 2017
Any practice manager or surgical coordinator can tell you how crucial patient financing can be for a successful practice. Let’s face it, elective procedures are expensive. Having budget-friendly payment options opens the possibility of surgery up to a vastly larger market, and allows practices to obtain a greater pool of patients. LASIK isn’t just for […]
Read MorePosted on September 21, 2017
When it comes to responsive websites, it seems like there are a million ways to begin the conversation. The best place to start: at the beginning. You update equipment in your office when it’s outdated. You probably budget for new computers every couple of years too. So what’s stopping you from doing the same when […]
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Posted on September 13, 2017
As the new year comes closer and closer, the time to create a budget for your business is here! For any business, large or small, budgeting for your digital marketing efforts is essential. These efforts are primarily digital nowadays, thanks to smartphones and technology being upgraded faster every year. With digital marketing being so fast-paced […]
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Posted on August 29, 2017
On September 15, 2017 at Carle Place, NY on Long Island, Michael Dobkowski from Glacial Multimedia will be delivering a course lecture and prompting discussion around the topic of cyber security and HIPAA compliance for ophthalmology websites. Most practices are simply asking “where do I even begin?” If you work in a busy medical practice […]
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Posted on June 9, 2017
At Glacial Multimedia, we are always expanding our digital dictionary. We’ve even been working on our new tagline here in the Client Management world: “There’s a website for that.” So we wanted to take a moment to define the types of websites that may come up in your conversations with your Client Manager, Paid Search […]
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Posted on June 1, 2017
“You can’t stop the waves, but you can learn how to surf.” – Jon Kabat-Zinn In a world where online communication holds a great deal of weight, take some time to consider the effects of online reviews. Every business owner has encountered this phenomenon – a patient comes in, has a less-than-satisfying experience, and immediately […]
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Posted on May 17, 2017
AMO UNIVERSITY This was my second time attending ASCRS, but my very first time at AMO University. I wasn’t entirely sure what to expect. Let’s just say I was impressed (and educated) when I left! As a vendor, Glacial set up a booth and greeted current clients as well as some new faces. We talked […]
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Posted on April 5, 2017
Coming off the 2017 Vision Expo Meeting in New York City has been exhilarating and motivating. The Optometry community never ceases to amaze me with their innovative capabilities and uniqueness to create new opportunities. I wanted to review some of the new advertising elements that both optometry practices and medical clinics have deployed this year. […]
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