Posted on January 31, 2025
Google’s search results continue to evolve beyond the traditional “10 blue links.” Among recent innovations, AI Overview has emerged as a significant development that healthcare website owners need to understand. This isn’t just another algorithm update – it’s likely a fundamental shift in how people interact with search engines and are presented answers to questions. […]
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Posted on December 16, 2024
Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]
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Posted on November 19, 2024
On November 19th, we hosted an exclusive webinar, Boosting Patient Engagement: Advanced Marketing Strategies for Cataract Surgery Success. Moderated by Matt Jensen of Matt Jensen Marketing, the webinar featured an expert panel of industry leaders: Michael Dobkowski of Glacial Multimedia, Kathy Otto of Fichte, Endl & Elmer, Kade Wilcox of Boost Patients, and Chris Bonsall of Navigate. This dynamic panel shared actionable insights and […]
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Posted on November 11, 2024
Modern Cataract Marketing for Ophthalmology Practices Practices nationwide are grappling with reduced reimbursements and changing patient behaviors this year. But while some practices struggle, others are discovering innovative approaches to attract and convert premium cataract surgery patients, transforming market challenges into opportunities for unprecedented growth. “Our cataract surgery and LASIK marketing strategies just aren’t working […]
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Posted on October 21, 2024
A powerful online presence is crucial in the current medical market. One of the most effective ways to attract and convert potential patients is through well-designed landing pages coupled with targeted paid advertising campaigns. Forward-thinking healthcare providers are leveraging these powerful tools to not only attract potential patients but to engage them meaningfully, ultimately transforming […]
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Posted on September 25, 2024
Is your practice struggling with patient acquisition, online visibility, or standing out in a competitive healthcare market? High-quality content could be the difference-maker that sets your practice apart and drives practice growth. Consumer healthcare decision-making has shifted dramatically in recent years, with patients now turning to search engines and social media for medical information before […]
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Posted on August 20, 2024
Visibility is one of the many keys to the success of any medical practice. While providing excellent patient care is essential, effectively communicating your expertise, achievements, and services to the public is equally as crucial. One powerful tool in healthcare marketing is the press release. Well-crafted press releases can significantly boost a medical practice’s recognition […]
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Posted on June 11, 2024
How can ophthalmologists capitalize on shifting demographics to grow practice revenue with cataract surgery? If you are seeking to improve your cataract surgery volume, you have come to the right place. Like you, we recognize the opportunity at hand and wish to make sure our clients are well suited to obtain cataract market share in […]
Read MorePosted on June 4, 2024
Have you noticed that your Google Business Profile (GBP) impressions are significantly down compared to this time last year? You’re not alone! You may have even noticed this same trend happening last year, too. No, your Google Business Profile hasn’t been cursed or filtered out; Google is simply continuing to make tweaks to the way […]
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Posted on June 3, 2024
Glacial Multimedia was recently announced as having multiple award winners at the 41st Annual Healthcare Ad Awards show. We are thrilled and honored to have recently won awards for three of our web designs. These awards are a true testament to the exceptional quality and craftsmanship that our agency brings to every project. We take […]
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