Posted on May 23, 2024

ASCRS 2024 in Boston Was Blazing

Glacial Multimedia is thrilled to share that ASCRS was an incredible experience in Boston this past April. As a leader in ophthalmology marketing, we’re always eager to connect with clients, prospects, and industry partners at these events. 

This year’s show was extraordinary as it brought together our growing team, allowed us to showcase our latest offerings, and demonstrated that the industry is back in full swing post-pandemic. Keep reading to learn about some of the highlights of this unforgettable event!

ASCRS Felt Back to Normal this Year

It is safe to say that eye care trade shows are back to the levels they were before the pandemic. This was an incredible meeting for Glacial Multimedia because it was very close to home. 

Being in Boston this year meant more employees could come, including many who had never been to an ophthalmology trade show. The team seemed to love every minute of being there and were prepared to help any client or prospect that came near their booth. 

There were many long hours at the convention hall and many great nights spent meeting new people. After all, these events are about meeting clients and making new friends, and the goal was met and then some.

Learn About the Lenstec ClearView 3 Multifocal IOL and the Lenstec User Group Meeting

If you don’t know about Lenstec’s new ClearView 3 Multifocal IOL, check it out. The ClearView 3 Multifocal IOL is a rotationally asymmetric IOL designed to improve contrast sensitivity, minimize visual aberrations like halos and glare, and provide superior near, intermediate, and far vision compared to other presbyopic IOLs. 

The segmented optic design is the first of its kind in the country. Lenstec’s patented four-point fixation and design allow surgeons to be confident in the IOL’s effective lens position within the capsule. 

The panelists at the user group meeting were J. Morgan Michelletti, MD; Sheri Rowen, MD; Kyle Rhoades, MD; Neel Desai, MD; Jerry Hu; and Omar Almallah, MD. 

Jamieson Webking Gives a Presentation on HIPAA, ADA, and Online Privacy Tracker Compliancy for ASOA

Healthcare compliance rules around website accessibility, security, and privacy constantly evolve.  Ensuring your organization and marketing company stay current on the latest advancements is critical. 

Jamieson’s proposal offered practical guidance for websites and related marketing activities to meet recently updated ADA, HIPAA, and HHS pixel guidelines. He reviewed accessible vs. non-accessible examples for the most common ADA violations, an essential HIPAA compliance method for medical websites, and explored various online tracking technologies practices may be using in their marketing efforts and how recent guidance impacts their use cases. 

If you missed this ASOA presentation, please contact us to get a copy.

Referify’s Physician Referral System Attracts Massive Attention 

Not only was Glacial at ASCRS, but MDprospects was also there, with members from Referify, including Michelle Pelletier and her crew. They were blown away by the interest, love, and support for what they have created with Referify. 

Everyone keeps saying it is very different from other systems and has unique characteristics. The initial beta work was done with Dell Laser Consultants in Austin, Texas, under the direction of Melissa Cicarelli and Steven Dell, MD. 

Right out of the gate, they wanted to make a product that worked, was easy to use, and helped increase referral volume. So many times, they have seen software created that is detached from what a practice really needs. This time, they were determined to make something better. 

Glacial Multimedia Applauds Conclusn’s Strategic Partnership with Codex IT

It is great when friends meet friends, and everything works out. That’s what’s happened with Conclusn and Codex IT. 

Jay Greiling of Minnesota has been a long time Glacial supporter and dear friend who helped Glacial make great connections in the early days of the business. With Conclusn SMART analytics, you see what’s happening in your business and how to address underperforming areas. You can easily monitor the key performance indicators most important to your success. 

Glacial Multimedia’s Michael Dobkowski Supports Holland Foundation’s Mission to Establish Centers of Excellence for Severe Ocular Surface Disease

After 24 years in ophthalmology, having a passion project of some kind is probably required. That’s precisely Glacial’s work with the Holland Foundation for Sight Restoration.

When Bindu Manne asked Glacial to be involved, it was a no-brainer. This led to more respect and love for the foundation, which has grown over the years. This was the second Eye Love Rock & Roll event, which featured ophthalmologists and industry partners along with the Queen Masterstroke tribute band. 

The event was a tremendous success, and the foundation will now be opening another center, this time at Massachusetts Eye & Ear Infirmary. Among the performers were Bill Mercier of Optical, Dave Pennington, Warren Luster, John Sheppard, MD, Parag Majmudar, MD, and Katie Meeks from Goel Vision. 

High Interest in RxSight’s Light Adjustable Lens Leads to Busy Booth at ASCRS

Glacial has been doing an incredible amount of preparation for assisting ophthalmology practices with marketing RLE. Many surgeons have told them that they now have a lens implant that can achieve patient satisfaction with nighttime glare and halos. 

The Light Adjustable Lens™ (LAL®/LAL+™) is the first and only intraocular lens that a surgeon can adjust in the eye after cataract surgery. Precise UV light treatments adjust the shape of the Light Adjustable Lens, giving your patients transformative and custom vision. 

Imagine what the Light Adjustable Lens could do for your practice.

Glacial Multimedia’s presence at ASCRS in Boston shows our dedication to staying at the forefront of ophthalmology marketing. By connecting with clients, showcasing our innovative offerings like the Referify physician referral system, and supporting industry partners such as the Holland Foundation for Sight Restoration, we continue to shape the future of digital marketing in this dynamic field. 

As the industry evolves, Glacial Multimedia remains committed to providing cutting-edge solutions that help practices thrive. Contact us today to learn how our comprehensive marketing services can take your practice to new heights!